Music Makers

We profile artists, bands and managers, and highlight the ways in which they use technology to promote and distribute their music.


Behind the Scenes at Umphrey’s McGee | with Kevin Browning and Joel Cummins

UM balloonsKevin Browning heads up Strategy and Development for Umphrey’s McGee. Joel Cummins is a founding member/keyboardist in Umphrey’s McGee. We go behind the scenes to talk live concert streaming, fan feedback and the band’s first ever four night NYE run.


How Powerful is Justin Bieber’s Twitter Account?


Kickshuffle guest contributor Matthew Billy provides some insight into just how powerful Justin Bieber’s Twitter account really is. After all, Bieber “has the ability to reach nearly one-tenth of the country from his mobile phone while eating breakfast and it doesn’t cost him a dime. I call that – maybe – a game changer.” 


Robbin’ Pain Gets Personal – With a Little Help From Their Friends


When the guys from Robbin’ Pain agreed to let a few friends shoot some footage for a senior thesis project, they thought they were just doing them a favor. Well, they were. But they were also handed professional-quality promotional videos ripe for posting to YouTube, Facebook, Bandcamp and all the others. For free.



Music & Technology | with Ian Williams of Battles

Ian Williams plays guitar and keyboards in the band Battles, whose second album, Gloss Drop, was released last year to much critical acclaim. He has previously played with Don Caballero and Storm & Stress, and lives in Brooklyn.


Leveraging Social Media | with Dopapod, Tea Leaf Green, and Ha Ha Tonka

Kickshuffle Staff Writer Brian Weidy talks social media as a business tool with Rob Compa, guitar player for Dopapod, Cochrane McMillan, drummer for Tea Leaf Green, and Brett Anderson, guitar and mandolin for Ha Ha Tonka.



From Dive Bars to Daughtry Tours: How Mike Sanchez is Using Social Media to Realize His Dream

Singer-songwriter Mike Sanchez opens up about what it’s like to go on tour with Chris Daughtry and how social media helps him connect with fans in lasting ways. Before every show, Mike shoots a Backstage Tailgate video on his iPhone and immediately uploads it to YouTube. Want to tell him what you think? Tweet @TheMikeSanchez – he’ll probably answer you right away.


Leveraging Social Media | with The Motet, Brothers Past, and Antibalas

Kickshuffle Staff Writer Brian Weidy talks social media as a business tool with Dave Watts, drummer and band leader of The Motet, Tom McKee, keys player and founding member of Brothers Past, and Miles Arntzen, NYU student and drummer for Antibalas, Superhuman Happiness and EMEFE.


Booking & Shredding | with Solo Artist and Founder of MAXIMUM Booking Jeff Aug

Jeff Aug is Founder of MAXIMUM Booking as well as an accomplished solo artist. In 2009, Aug set the world record for “Most Concerts Performed in Different Countries in 24 Hours,” and is out to take his record back.  MAXIMUM Booking’s artist roster includes Anne Clark, Allan Holdsworth, moe., Chumbawumba, Floating Stone, and many others.  Jeff’s latest album, Wedding Song, comes out March 2, 2012.


Social Media & Music Management | with Kevin Browning, Head of Creative/Business Development for Umphrey’s McGee

Kevin Browning is head of Creative and Business Development for the Chicago-based “improg” band Umphrey’s McGee. Kevin has been involved in key aspects of the band’s business since the beginning and worked as the band’s front of house engineer & producer for over a dozen years. He transitioned to his current role at the beginning of 2011, where he oversees marketing and distribution, as well as other social and digital media efforts. He also runs “The Floor,” the band’s popular and perpetually-updated blog.


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